OUR BRAND STORY
HOW IT STARTED
Ladies of Onyx & Lace was born from two things: money on the table and fear in the air. Everyone knew there was a market for this, but no one wanted to touch it — too scared of what society would say, too worried people would confuse bold branding with an escort service. Me? I saw a challenge.
I was done working for other people, building their dreams while mine sat on the shelf. Done being shoved into boxes society says women belong in. I wanted to prove that sexy, raw, and unapologetic could also be powerful, professional, and profitable.
LoL started as a middle finger to “normal.” Now it’s a movement — where cleaning isn’t just about shine, it’s about confidence, freedom, and owning your damn space.
WHAT MAKES US DIFFERENT
We don’t play it safe. Most cleaning companies sell “neat and tidy.” We sell an experience. We show up in lace, lingerie, or luxe uniforms with the same level of professionalism as any high-end service — but with confidence that can’t be ignored.
Where others hide, we stand out. We flipped society’s expectations on their head and built a brand that’s bold, sexy, and impossible to box in. We’re not just scrubbing floors; we’re rewriting the rules, making cleaning powerful, profitable, and unapologetically fun.
And with our exclusive Xpose’d product line — non-toxic, effective, and fierce — we deliver results that sparkle as loud as our brand.
CORE VALUES
- Confidence – We walk in it, work in it, and leave it behind in every space we touch.
- Authenticity – No masks, no watered-down versions. What you see is what you get — real, raw, and unfiltered.
- Excellence – “Good enough” doesn’t exist here. Sexy is clean done flawlessly, and that’s the only standard.
- Empowerment – We’re more than cleaners; we’re a movement. We exist to prove women can break every box society tries to trap us in.
- Fun – Life’s too short to be basic. We bring sass, laughter, and bold energy to every job, every day.